06 Aug
There’s a quiet shift happening in our industry. One that’s starting to feel a little louder with every listing presentation, buyer meeting, and market update.
Buyers are walking in with AI-generated reports that mirror what we used to provide. Sellers are asking better, sharper questions. Property estimates, suburb insights, market summaries – these are now at people’s fingertips, thanks to free tools powered by artificial intelligence. I tested this on properties we have listed and ChatGPT provided accurate market data on listing, sale price, comparable, agents fees, agent reviews, suburb information and then also gave me questions to ask the agent and how to negotiate the fees.
I’ve been thinking deeply about what this means for us.
Not just as agents, but as leaders in a profession that’s built on trust, relationships, and results.
This article from Oz Property Insights by Cameron Kusher (linked below) captures the tension beautifully:
AI won’t replace real estate agents, but it will force a rethink of how we operate and what real value looks like.
And I agree. The opportunity here is enormous if we’re willing to evolve.
It’s not about competing with machines. It’s about doubling down on what makes us irreplaceable.
We are the humans behind the transaction.
We interpret the data, but we also read the room.
We manage emotion, fear, pressure, timing, ambition often all in the same conversation.
I think we are entering an exciting time where AI will provide data that is readily available, however we as agents and leaders have an opportunity to become the trusted guide at a time when the information can be overwhelming.
Here’s the blog I’m referring to, well worth a read if you want a glimpse into where this is all heading.
Our latest Behind the Numbers podcast reveals that July’s data shows another month of price growth – but the real story lies beneath the headlines.
- Fear is back: Six months of national growth and anticipated rate cuts are fuelling buyer FOMO.
- Patchwork market:
- Perth, Adelaide & Brisbane are leading the market with strong growth
- Darwin is surprising frontrunner with 2.2% in July with 6.4% rental yields
- Melbourne & Hobart are moving at a slower pace
- Perth & Adelaide have constrained supply, pushing prices up
- Sydney & Melbourne have plenty of stock, but sales are slow
- Investors split: Some are leaving (especially in Victoria), while out-of-state buyers quietly circle Melbourne for value.
- Rental pressures remain: Vacancy rates are just 1.7%, sparking creative solutions like co-living.
- Off-market listings are on the rise, but they are often overpriced or hard-to-sell
The market is as much emotional as economic – fear, caution, and ambition are all in play. Leaders who can read both the numbers and the story behind them will guide clients with confidence.
You can read the full blog here, or listen to the podcast here.
In our latest Future Fit Spotlight Series, I sat down with Nik Robinson, founder of Good Citizens, the brand turning recycled plastic bottles into beautifully designed sunglasses.
Nik shares why curiosity, courage, and collaboration are essential for tomorrow’s leaders, how working with his young sons reshaped his leadership, and why profit and purpose can (and must) coexist.
If you care about building organisations that matter and last, this is a conversation you won’t want to miss.
Listen to the podcast here.
The property market, like leadership, is evolving faster than ever. AI is creating new opportunities, the data is telling deeper stories, and purpose-driven leadership is reshaping how we build businesses that last.
My challenge for you this month: stay curious, stay informed, and don’t be afraid to lead differently.
Until next time,
Stay connected.
Sadhana Smiles
CEO, Real Estate Industry Partners
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